Category Archives: Social Media

Future Implications

Great Big Beautiful Tomorrow When I was growing up in the 1970’s I remember my mother telling me that people would “honeymoon on the moon” when I was out of college. Those of us who came of age at that … Continue reading

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Viral Marketing Initiatives

In the context of biology, when something is viral it is not a good thing. It is a bad thing, a scary thing, a seemingly out-of-control thing. In the context of marketing, when something is viral, it is a good … Continue reading

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Differentiation

Baubles, Bangles, Bright Shiny Beads How does a small state designer take on the big brass world of fashion jewelry and win? By thinking differently, acting differently, and being different(ly). Have you ever been behind a woman in the airport … Continue reading

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4 Tips To Creating An Oscar-Worthy Blog

1. Start With a Great Story Just as every great movie starts with a compelling story, every great blog also starts with a strategy, narrative, or story to tell. Before creating a blog for your brand, you should spend some … Continue reading

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It’s All Fun & Games Until Someone Gets Hurt

Do you remember the nursery school rhyme about the little girl who had the curl right in the middle of her forehead? When she was good, she was very very good … but when she was bad, she was horrid! … Continue reading

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Retail Today: Not Your Mama’s Mom & Pop Shop

Information Superhighway – The Road Frequently Traveled The landscape is changing for the traditional brick and mortar retail store. The consumer has limited time to spend shopping and a growing appetite for saving. With greater frequency, consumers are turning to … Continue reading

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All’s Share in Love & Tweets

When my daughter was 5, Barack Obama was elected president and his popularity was largely attributed to success with the emerging world of social media. I knew then that if I didn’t keep up with this rapidly evolving online world, … Continue reading

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